Marriott posted a decent percentage of positive mentions with 31% but it is bested by Hyatt with 33%. Marriott pulled ahead with total mentions but let’s see how the brands compare when it comes to sentiment. Marriott wins round one with 58,255 mentions, outperforming Hyatt’s 35,678 mentions. Let’s see which brand is five star in social. We’ve compared the results from the past two weeks to determine our winner. In order to compare the brands in social, we set up search streams for each brand in the uberVU platform, removing any obvious unrelated terms (e.g Michael Hyatt). In today’s Social Media Face Off: Hospitality Edition, we’re putting Marriott and Hyatt head-to-head to see which hotel brand has the best accommodations in social media. Plus, find out which airline won in our Social Media Face Off: Travel Edition. And don’t miss tomorrow’s webinar, The 3 Most Important Things Hotels & Airlines Need to do on Social Media.ĭon’t miss the rest of today’s content! Download our Travel & Hospitality Cheat Sheet for Crisis Management. We’ll provide a snapshot of how travel and hospitality brands have been using social media so far this year and dive into how the industry is approaching real-time marketing, customer service, brand building and crisis management and more. With Labor Day right around the corner we’re celebrating the end of summer with Travel & Hospitality Week-five days devoted to all things social within the industry.
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